Gait Games

Last June, Jagex – the developers of medieval MMO Runescape – found themselves at odds with players after deciding not to create any new content for Pride Month. Disputed internally at the studio before the discussion then leaked online, the decision appeared to be a retreat in the face of a world turning on minority groups.

Following up in September, Games Industry asked Jagex CEO Jon Bellamy if he stood by the call to simply re-run existing Pride-themed quests and events. “Ultimately, my job is governance and protection as much as anything else, and so sometimes those kinds of harsh decisions have to be made to protect the imminent future of the game,” he told them. “If there are tough decisions to be made next year, we’ll make them. If the world has changed a bit and the environment is different, we will react accordingly.”

Five months on and with this year’s Pride Month on the horizon, we’ve asked if the environment is different.

Read more

**Finji’s Confrontation with TikTok Regarding AI-Created Advertisements: A Case Analysis of Copyright and Ethical Issues**

Finji, an independent game publisher famed for titles such as *Night in the Woods* and *Tunic*, is presently entangled in a conflict with TikTok over the unauthorized appropriation of its characters in AI-created ads. This predicament brings to light pressing concerns pertaining to copyright, the incorporation of AI in advertising, and the risk of harmful stereotypes within digital media.

### Context of the Conflict

The issue arose when Finji CEO Rebekah Saltsman alerted the gaming community about advertisements that were misaligned with the company’s branding and characters. On the social media site Bluesky, she encouraged anyone who spotted ads that diverged from Finji’s style to submit screenshots. These ads, reportedly generated by TikTok’s AI system, seemed to misrepresent characters from Finji’s games, particularly the forthcoming paranormal adventure *Usual June*.

Despite Finji’s adherence to TikTok’s supposedly optional AI configurations, the company uncovered AI-generated ads displaying modified versions of its characters. One of the most alarming instances featured a distorted image of June—illustrated in an inappropriate and sexualized fashion that perpetuated harmful racial stereotypes, underscoring ongoing issues of representation in media.

### TikTok’s Reaction and Corporate Exchanges

Finji’s efforts to address the situation with TikTok were met with what the company characterized as evasive responses from customer support. TikTok initially refuted the presence of AI-generated elements in the objectionable ads and claimed that Finji must have uploaded the altered images independently. This reply triggered frustration within Finji, as it not only questioned the authenticity of their work but also the employment of AI technologies in advertising.

After escalating their concerns, TikTok eventually admitted that unauthorized modifications had been made to Finji’s ads. However, the social media platform neglected to confront the larger ramifications of the racist and sexualized depictions crafted by the AI. Instead, TikTok referred to a catalog ads format utilized in the campaign intended to enhance ad performance, asserting that opting out of such features was not guaranteed.

### Ethical Concerns of AI in Advertising

Saltsman’s response to the situation was one of ire and disappointment, indicating that her team’s work integrity and Finji’s reputation had been undermined. She conveyed a longing for a formal apology and for TikTok to reconsider the ethical standards governing AI technology, specifically underscoring its tendency to reinforce discriminatory stereotypes.

This incident prompts crucial inquiries about the ethical ramifications of employing AI-generated content in advertising. As companies increasingly delve into AI technology, the risks of inadvertent harm, particularly concerning representation and respect for copyrights, are considerable. The Finji case exemplifies the necessity for clearer guidelines and accountability in the interaction of AI with creative works.

### Conclusion

The current situation between Finji and TikTok acts as a warning for the gaming industry and beyond, highlighting the need for ethical benchmarks in AI utilization. As technology progresses, the significance of safeguarding creators’ rights and ensuring respectful representation in digital media will be crucial. Whether this issue leads to broader systemic changes within TikTok and the advertising sector is yet to be determined, but for companies like Finji, the battle for their work and dignity against corporate oversight is far from concluded.

Video game updates are an incredibly funny thing, mostly because I come from a time where they weren’t a thing at all, apart from the odd second printing that patched some things here and there. Which is why my humerus has been particularly tickled by the news that a new Assassin’s Creed Shadows has arrived today that, amongst a couple of other things, add in the ability to simply let you jump.

Read more

**Will The Pokémon Company Ever Manage the Unquenchable Demand for New Cards?**

The Pokémon trading card game has experienced an unparalleled rise in popularity in recent years, resulting in intense demand for new cards. Enthusiasts eagerly await new expansions, while collectors are actively seeking rare cards, leading to rapid depletion of shelves whenever new inventory is available. In the midst of this frenzy, the Pokémon Company has taken a step that may assist in easing some of the challenges confronting both retailers and fans.

In a notable announcement, the Pokémon Company disclosed its intention to acquire Excell Brands, a leading U.S. card distributor recognized for its strong reputation and profound insight into the Pokémon community. Company president Kenji Okubo highlighted that this acquisition signifies Pokémon’s enduring commitment to supporting its fanbase and the larger trading card ecosystem. This development raises optimism that it will become easier for fans to locate booster packs and access the new cards they desire, thus reducing the inconvenience of restock days.

**Ubisoft Studio Evacuated Due to Potential Bomb Scare**

In a concerning incident, Ubisoft’s Montpellier office had to evacuate approximately 500 employees on February 19, following a bomb threat received via email. The message claimed that an explosive device was present at the studio, which is currently working on significant titles like *Beyond Good and Evil 2* and a new *Rayman* game. Despite the grave nature of this threat, authorities found no credible risk after a comprehensive search.

Ubisoft has recently been grappling with turmoil, facing employee frustrations stemming from company-wide reductions and a contentious return-to-office policy. This incident only intensifies the scrutiny the company faces from its community and workforce.

**Updates on the BioShock Franchise**

Director Francis Lawrence is poised to helm the film adaptation of the cherished video game series *BioShock*. However, advancement has been hindered due to Lawrence’s obligations to other endeavors. Producer Roy Lee noted that Lawrence’s participation in projects such as the *Hunger Games* prequel is impeding the film’s progress. This delay has left both Netflix and Take-Two eager for a release that could align with new installments of the *BioShock* games, which remain highly anticipated by fans globally.

**Nioh 3’s Outstanding Success**

Koei Tecmo announced that *Nioh 3* has achieved extraordinary success, swiftly becoming the fastest-selling entry in the franchise, with over 1 million copies sold in its first month. This accomplishment brings the total sales for the *Nioh* series to a remarkable 10 million copies, reflecting the franchise’s appeal to players who appreciate the challenging masocore RPG experience.

**Evo Tournament’s Ownership Transition to Saudi Arabia**

In a surprising development, NODWIN Gaming has ceded its co-ownership of the Evo tournament, which is now entirely owned by Qiddiya, a Saudi Arabian subsidiary. This change in ownership may significantly affect the tournament’s future, which has historically honored the fighting game community. The upcoming Evo, set to occur this summer, is expected to showcase new games, including *Fatal Fury: City of the Wolves*, produced by the Saudi-owned SNK.

**Conclusion**

The gaming landscape continues to evolve, with significant ramifications for companies addressing supply issues and shifting ownership dynamics. As the Pokémon Company prepares to tackle the demand for cards and Ubisoft navigates employee challenges, gamers remain keenly observant of developments in their favorite franchises.

I think that with a game like Crimson Desert, you’d be well within your right to have an eyebrow pre-raised considering its online, sort of free-to-play (depending on where you live) predecessor Black Desert Online regarding the like of microtransactions. I know I certainly have! At a glance Crimson Desert certainly looks like it could fall into similar pitfalls if only based on vibes alone. However! Developer Pearl Abyss would quite like you to know that, in that regard at least, you have nothing to worry about.

Read more

**Pokémon FireRed and LeafGreen Switch Ports: A Bifocal View on Cost and Exclusivity**

In the days preceding the eagerly awaited digital release of Pokémon FireRed and LeafGreen for the Nintendo Switch on February 27, fans have expressed their discontent regarding the $20 price point associated with these remakes of cherished classics. While the financial aspect has ignited discussions within the community, another matter has emerged: the exclusive physical edition of the ports that enthusiasts outside Japan are unable to acquire.

### The Exclusive Japanese Release

The Japanese Pokémon Center plans to offer a unique edition package that includes a collection of nostalgic items for an approximate price of $130. This bundle is especially appealing as it showcases:

– **Glass Poké Ball Set:** Each Poké Ball is crafted to represent one of the original starter Pokémon: Bulbasaur, Charmander, and Squirtle. They even light up, providing a charming touch to any collection.
– **Replicas of the Original Game Boy Advance Packaging:** This carefully designed packaging reminisces the original releases, attracting both nostalgic feelings and collectors alike.
– **A Game Download Card:** This enables players to digitally access the games.
– **A Specially Designed Case:** This aids in protecting the game and enhances the overall presentation of the collection.

Such a high-end package undoubtedly excites fans in Japan, yet it has raised frustrations among international fans eager to obtain this limited release.

### Resale Concerns

With exclusive items such as this one, there are frequent worries about scalpers. It’s probable that these special editions will pop up on resale platforms at significantly elevated prices, making it challenging for devoted fans outside Japan to obtain them without incurring excessive costs. This trend has become all too common in the realm of exclusive Pokémon merchandise.

### Digital Launch and Pricing Controversies

Pokémon FireRed and LeafGreen are remakes of the original Pokémon Red and Green games that launched in 1996, with the Game Boy Advance versions debuting in 2004. As part of the franchise’s 30th anniversary celebration, the Switch ports promise enhanced gameplay while preserving the spirit of the originals. Some fans highlight that the $20 price for these remakes, while high for a two-decade-old title, remains lower than the cost of securing an authentic copy for the Game Boy Advance on the secondhand market.

Interestingly, rumors indicate that the games’ digital launch was favoured over their inclusion in the Nintendo Switch Online subscription service. Some insiders speculate that the service’s rewind features could unintentionally promote saving strategies, which might undermine the challenge intrinsic to classic Pokémon gameplay.

### Conclusion

As Pokémon FireRed and LeafGreen gear up for their digital release, it’s evident that fan feelings are split between worries over pricing and disappointment regarding the availability of the exclusive physical edition. Whether you’re looking forward to the digital launch or lamenting the lost chance for a collector’s item, there’s no denying that the Pokémon community remains as fervent as ever about this crucial element of gaming history. As fans tackle the hurdles posed by both pricing and exclusivity, there’s hope that future releases might take broader accessibility to beloved nostalgia into account.

Remember Hyper Scape? I acknowledge that this might come across as a tad mean, but in this ridiculously fast-paced world we find in, it can genuinely be hard to remember one failed live service game from the next. For a refresher, this was Ubisoft’s attempt at a battle royale game back in 2020, though it didn’t pan out as it was shut down only a couple of years later. Well, anyway, it’s back! Sort of, not quite, but it might soon, or actually probably eventually, will be thanks to the efforts of a group of people hoping to revive it.

Read more

### Phil Spencer Steps Down as Xbox Leader: A New Chapter with Asha Sharma

Phil Spencer, the notable figure at the helm of Microsoft’s gaming division for the past 12 years, has declared his retirement, signaling the conclusion of a significant era for Xbox. Asha Sharma, who previously served as the president of Microsoft’s CoreAI Product division, has been named as Spencer’s successor. In her first memo to the Xbox team, Sharma outlined her vision for the brand’s future, addressing both the philosophical and strategic elements of game development and innovation.

#### A Legacy of Guidance

Spencer’s leadership marked a period of substantial evolution for Xbox, guiding the brand through challenging phases and towards greater achievements. His stewardship saw Xbox broaden its gaming portfolio, improve its online services through Xbox Live, and advocate for enhanced inclusivity on the platform with initiatives like Xbox Game Pass. His departure raises inquiries about the trajectory of Xbox and the legacy he leaves.

#### Asha Sharma’s Perspective

On February 20, 2023, media outlets such as IGN covered Spencer’s retirement and Sharma’s new role, sparking interest in potential shifts she may introduce to the gaming sector. In her memo, Sharma stressed her dedication to valuing the artistry of gaming. She remarked, “Games are and always will be art, crafted by humans.” This statement underscores her commitment to keeping creativity at the forefront of Xbox’s gaming offerings while the company embraces emerging technologies such as artificial intelligence.

Sharma clarified that although AI will feature in Xbox’s future, she would steer clear of what she referred to as “AI slop,” expressing a preference for quality over convenience in game development. This assurance resonates with gamers concerned about excessive dependence on automation and AI in creative processes.

#### Emphasis on Game Excellence and Innovation

The new Xbox leader pledged that the focus would be on creating outstanding games. “We must have great games beloved by players before we do anything,” she declared, highlighting a commitment to nurturing both cherished franchises and fresh, innovative concepts. This emphasis on compelling storytelling and gameplay signals a return to the core principles that initially captured the hearts of Xbox fans.

Sharma’s vision includes empowering game studios and fostering a culture of risk-taking, which may result in new titles and possibly reinvigorate the Xbox brand amid a competitive gaming landscape.

#### Dedication to Hardware and Beyond

While Sharma reaffirmed Xbox’s commitment to console gaming, she recognized the evolving nature of the gaming industry. “Gaming now lives across devices, not within the confines of any single piece of hardware,” she expressed. This remark highlights the brand’s strategic shift towards mobile and cloud gaming, positioning Xbox for a broader presence across various platforms.

The declaration of a “renewed commitment to Xbox starting with console” indicates that, while Microsoft will investigate diverse gaming avenues, traditional console gaming continues to be a fundamental aspect of the brand’s identity.

#### The Path Forward

Asha Sharma’s appointment as Xbox’s new leader represents a combination of continuity and transformation. She faces the task of aligning the hopes of dedicated gamers with the preferences of a wider audience, all while incorporating advanced technologies into the gaming experience. Her memo hints at a thoughtful strategy aimed at cohesion within the gaming community while strengthening Xbox’s stance in the shifting digital domain.

As the Xbox community observes closely, the upcoming months and years will determine whether Sharma’s leadership heralds a thriving new era for Xbox or initiates a transformation that could reshape the brand’s legacy within Microsoft. The gaming landscape is on the brink of change, and all attention is on Xbox to see how it navigates these pivotal developments.

Embark are continuing their meteorological experiments in extraction shooter Arc Raiders with a rousing injection of wind. There’s a hurricane coming to the game on February 24th, a new map condition that limits visibility, degrades shields, impedes movement, and makes you suck even more at shooting things. Still, this stormcloud has a few silver linings. With the gale at your back, you’ll naturally move a lot faster. Also, you may find it easier to avoid detection in the open if you disable your shield.

Read more

### The Deterioration of Xbox: A Prognosis for Its Outlook

If you follow gaming updates, especially from outlets like *Kotaku*, it’s clear that Xbox is encountering considerable difficulties. As of February 20, 2026, with the news of notable exits from its leadership, including Xbox head Phil Spencer and President Sarah Bond, the outlook for Xbox seems grim. The hiring of Asha Sharma, a former Meta executive skilled in AI, highlights a transition that many consider indicative of the end of Xbox as a conventional gaming platform.

#### A Declining Path

The fall of Xbox isn’t abrupt; it’s a saga that has been developing over the years. The series of layoffs, aborted projects, declining revenue, and serious mismanagement illustrate a company in turmoil. A key moment often referenced as the turning point was Microsoft’s $70 billion acquisition of Activision Blizzard. This agreement, finalized in 2023 after a rocky negotiation phase, positioned Xbox as a significant force in gaming while also creating tremendous pressure to achieve results.

Xbox’s approach has changed drastically after the acquisition. The console brand that once represented Microsoft’s flagship in gaming began to shift away from the hardware itself. Franchises like *Halo* and *Gears of War* became available on PC and various streaming services, supporting the idea that owning an Xbox console was becoming less critical. This substantial transition can be viewed as a sign of desperation, indicating a brand straying from its fundamental identity.

#### The Conclusion of the Console Rivalry?

While many have speculated on the decline of the classic console rivalry, the changes at Xbox appeared to acknowledge defeat. The hope that Phil Spencer could revitalize the brand started to diminish as major errors became more apparent. Despite earlier accomplishments, the mounting losses and competition in the gaming industry have resulted in decreased faith in Xbox’s long-term sustainability.

As Microsoft invested additional resources into AI—possibly viewing gaming as a low-revenue area compared to the pursuit of cutting-edge technology—the emphasis on Xbox diminished. The incorporation of AI into Xbox’s strategy, instead of enhancing gameplay experiences, raised concerns. Additionally, the move to port legendary titles like *Halo* to the PlayStation platform seemed unprecedented and revealed more profound problems within the organization.

#### The New Course under Asha Sharma

With Asha Sharma taking charge, there are many inquiries regarding her true objectives in leadership. With no prior experience in gaming, her appointment raises worries that Xbox may evolve toward a more corporate, less gamer-centric model. Speculation abounds—some believe she could be a transitional figure to ease the rebranding of Xbox into something completely different, potentially as merely a software component within the Microsoft framework.

The likelihood of a new Xbox console release looks increasingly bleak, with many predicting that forthcoming versions will simply appear as upgraded PCs rebranded as Xbox. This gradual but definitive move away from a dedicated gaming console reinforces the belief that Xbox, as traditionally recognized, may very well be finished.

#### Conclusion

The path of Xbox illustrates the evolution of a brand once associated with innovation and excitement, now struggling in a swiftly changing environment. The recent leadership transitions and strategic shifts indicate that Xbox is no longer suited to compete as an independent console entity, signifying a major transformation in the gaming sector. As the industry keeps evolving, it remains uncertain how long the brand will exist and what form its legacy will assume in the future.